Chapter 2 - The idea

All businesses start with an idea (what a genius). I’m not the first to say this, but if you’re looking for one, a good approach is to think about what causes you pain and how you could solve it. It could also be a pain you observe in others.

In my case, it was a personal pain. I was outside with my baby, and I had a meeting soon. I needed to hand her over to my partner. Just before leaving, I realized she had pooped. Of course, there was a leak, and I had to change her bodysuit. It was winter, which meant I had to remove all her clothes. Let me give you all the details of my painful moment: I had to take off her coat, sweater, t-shirt, shoes, pants, and bodysuit, change her diaper, and then dress her again—all while she was crying, and I was stressing out because I was late.

On my way to the meeting, the idea of separating the bodysuit into two parts just popped into my head. That would save me time and reduce my stress. The idea was born, and I couldn’t stop thinking about it.

This idea came from the pain of being a mother who does everything—working, being social, staying active, and taking care of children—with no external help. My partner and I share responsibilities, of course, but we don’t have family nearby, and since I’m not a multi-millionaire (yet), I can’t (yet) afford a babysitter, a cook, or a full-time house cleaner, I have to manage it all myself (sharing it with my partner), and I’m absolutely exhausted most of the time.

What seems like a simple product represents, for me, a reduction in time—time I can spend on things that matter more to me than dressing and undressing my baby. That’s my vision for this project: to help moms who have multiple purposes in life beyond motherhood. Don’t get me wrong—I deeply respect moms who choose to dedicate their lives to their children. It’s just not who I am. I see myself as a woman, a professional, and a mother—all facets of my life are equally important to me.

Without diving too deeply into that subject, I just want to emphasize that behind this idea and product is a mission. That mission stems from pain—not the pain of changing my baby, but the pain of wasting time on something I don’t enjoy, when I could instead be playing with my baby or arriving at my meeting on time.

I believe it is essential to truly understand your purpose because it will drive and motivate you to continue creating your project. I realized that my previous ideas lacked a deep purpose—they were more about my desire to become an entrepreneur. But that isn’t enough. Creating something meaningful requires effort, and we humans, by nature, tend to avoid effort. Purpose gives us the strength to stay on track and not give up when the first obstacles arise.

So, my advice is this: as I mentioned at the beginning, ask yourself what situations cause you pain. Are there solutions for you (within your current circumstances and budget) that could solve that pain? If not, search for one and see if it’s something that could turn into a business. Don’t force the process—just ask yourself the question and let your brain work on it. Who knows? It might come up with an inspiring idea.